During my time on the VML Commerce team, I wrote a myriad of headlines for various Coca-Cola commerce and retail projects. As my main client, all of their products had to be in my wheelhouse. That meant I learned to write and improve several different brand voices all while being clever and convincing someone to drink a sugary drink even I wouldn’t try. 

Being a copywriter sucks but it’s also so rewarding. Especially when a headline you thought would never get past client is their favorite. 

Coca-Cola

Vitaminwater

I wrote every line for their brand refresh in 2023 and 2024.

Pibb still exists?! Yeah, I know.

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