Comic-Cans

360




Every brand wants their latest collab to the biggest one in the world. It rarely happens. Making Coca-Cola cans with Marvel characters on them is fun, but not so fun I have to buy every pack. 

So how could we make them so fun you could sell a billion of them?

From idea to experience, I had a hand in all of this. 








Wrote some headlines for it too







And of course, we planned an experiential launch for the biggest fans and influencers in the Marvel Universe. 





Credits
Art Director: Elise Nishiyama
Copywriter: Nicolas McGuire