Modelo Especial
Social, Retail, Experiential
As a partner with various professional and collegiate sports teams, Modelo needed ads for in-store/stadium placement. Along with making sure the brand came across, I tapped into rituals & quirks avid fans would recognize immediately.
Modelo International Soccer
Can’t legally say W*rld C*p here, but besides writing the copy here both in English and Spanish to (golden) boot, my team and I concepted 
To celebrate Mexico’s first UFC champion, I wrote a headline that plays off both Modelo being from Mexico and where Brandon Moreno grew up to be the champion he is today.
Art Director: SO MANY
Copywriter: Nicolas McGuire