Coke Creations: Move
Experiential
When Coca-Cola partnered with Spanish musician and icon Rosalía for their first Coke Creations of 2023, they tapped us to make the launch unforgettable. We said: just get her to perform. They said: you’re brilliant! Got something more?
This is something more. We invited fans and influencers out to a launch event in Hudson yards to taste the transformation inherent in Coke Move.
It was a lot of fun, generated tons of social, and everything you see here comes from the minds of me and my lovely partner!
This is something more. We invited fans and influencers out to a launch event in Hudson yards to taste the transformation inherent in Coke Move.
It was a lot of fun, generated tons of social, and everything you see here comes from the minds of me and my lovely partner!
The Space
Activations
First up, forgive me. The Metaverse was hot at the time and we needed some buzz so why not click into that? so we created a personality quiz that spit out custom 3D, metaverse-inspired avatars and playlists based on guests’ responses.
It may seem passé now, but it was perfect for the transformation celebration at the time.
Next, the BIKE.
This was the moment—people were crowding just to sit on the bike. But there was more to it. A team of professionals turned the bikers into AI versions of themselves that appeared in the Motomami world and music videos.
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This was the moment—people were crowding just to sit on the bike. But there was more to it. A team of professionals turned the bikers into AI versions of themselves that appeared in the Motomami world and music videos.
the motomami avatar <3
The event was a huge success, as you can see...
And our influencer posts & social engagement weren’t too bad either... 11.4M+ Views, 940K Likes, and 10.5M+ Impressions!
Of course, the best part—Rosalía performed her new single “LLYLM”
I’m there in the back somewhere
MOTOMAMI FOREVER <3
CreditsMOTOMAMI FOREVER <3
Creative Director: Kevin Frank
Art Director: Elise Nishiyama
Copywriter: Nicolas McGuire