Turo
TV
Turo offers a better way to get a car, but people stick to what they know, even though bigger car rental companies are certainly not without problems. So we gave them two reasons to look twice.
“Carfished” turns the rental counter bait-and-switch into a word everyone gets. With Turo, the car you book is the car you drive.
“Love It Today” follows a life full of curveballs, with a different car for each one. Your life changes, and your car should too.
I wrote both campaigns with L&C and we rolled them out across digital, social and TV.
Role: CD/Writer
GCD: Bruno Fachino
CCOs: Rolando Cordova & Gian Lanfranco